Tuesday, December 23, 2008

Fancy Wearing a Dead Meat Perfume?

Women love fragrance and men, too.

I enjoy walking around the perfume department in shopping malls. Friendly sales personnel will always be there to egg me to consider their latest line of fragrance and attentively allow me to wear a little of each. I usually ended up smelling like a mixed bag of potpourri but I didn't mind.


If you are thinking of getting some fragrance as Christmast gifts, read on...

The classification of fragrance can be mind-boggling. Traditionally, they are grouped into floral, wood, amber, leather, fern and cyprus.



The art of making perfume or fragrances dates back to the times of the ancient Egypt. In those days, people used herbs and spices such as almond, coriander and flowers. Since the middle of 20th Century, fragrances were no longer just derived from the nature. Due to advances in technology, perfumes today are also synthesized.


Oceanic or Ozone is the newest category in perfume history. It first appeared in early 1990s with Christian Dior's Dune. This feminine scent was created for daytime wear and it is said to possess a blend of amber, wallflower as well as watery notes of the fresh, cool sea air. Smells great? You check it out yourself.

The use of fragrance is not a feminist thing. There is a huge market out there for men's fragrance. Popular lines include Davidoff Cool Water Game Cologne, Polo Black by Ralph Lauren and Armani Code.


Last week, an unexpected player joined the fragrance making arena. Burger King has decided to join the men cologne wars by launching their own fragrance. They name it after what they are famous for: Burger King Flame. They promise that you can smell like a whopper after using it and they describe 'Flame' as "the scent of seduction with a hint of flame-broiled meat." Apparently the company thinks men would like smelling like a burger. Now you can eat BK burgers and wear them too!



Burger King is marketing the product through a Web site featuring a photo of its King character. The
commercial puts me off instantly and left me with no desire or whatsoever to find out more about this horrible sounding fragrance.
To me, bottling and marketing the the 'scent' of carcass of dead animals is far from a brilliant idea. "Burger King Fragrance", what an oxymoron! Whoever came up with it - he has my respect for his courage and my sympathy for his inability to differentiate between 'fragrant' and 'smelly'.


The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for US$3.99. Unless you plan to strain your relationship with your boyfriend or husband, I suggest you do not venture into getting it as a festive gift.



What's next after 'BK Flame'? I hope I don't see a new product named 'BK Ring' being marketed as "the scent of sexy allure with a dash of burnt onion."

~ shudders ~


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1 comment:

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